We operate at the forefront where brands become interfaces, merging a deeply experimental approach with strong technological expertise to achieve consistently meaningful experiences.

Panorama Art Advisory

A curatorial practice defined by depth & cultural intelligence.

Dom Maria

Bottling effortless tropical luxury for a new generation.

Osklen Flagship

A next-generation shopping experience bridging heritage and future.

Haight 10 Years

A celebratory, immersive 10-year book that showcases the Haight universe.

Cãna

A contemporary expression of a true tropical spirit.

Sharpi AI

A new kind of visual identity for brands that are truly intelligent.

Par Sport

Panorama Art Adivisory

A triumph of subtlety and a precise demonstration of how art and design can operate in concert, our rebranding for Panorama Art Advisory establishes a visual language rooted in balance and intention. The identity brings together refined elegance and contemporary energy, positioning Panorama at the intersection of curatorial rigor and cultural relevance.

Credits
Credits Close
Next project
Close

Aparelho Studio

Felipe Nogueira, Guilherme Boavista, Lucas Pires & Julia Mariá

Panorama Art Advisory

João Paulo Siqueira & Maria Antonia Ferraz

Dom Maria

We explored the intersection of tropical elegance and casual luxury to shape Dom Maria’s brand, visual identity, and digital presence—developing a complete ethos that spans imagery, storytelling, and tonal direction, and extending it into a refined e-commerce experience where intuitive flows, product clarity, and immersive art direction bring the brand’s sophistication to life online, for this Brazilian sparkling wine brand.

Credits Visit Site

“A limited-edition, vintage bubbly made without added sulfites, speaks to a younger generation with its naturalist approach and chic, minimalist.”

Vogue Magazine

Credits Visit Site Close
Next project
Close

Client

Osklen Digital Flagship

EN Nosso objetivo final é fazer parceria com os inovadores de hoje para moldar um amanhã melhor — por meio de marcas que se conectam verdadeiramente com as pessoas. Seja construindo algo novo, reacendendo o que foi perdido, ou refinando um líder de mercado, ajudamos as marcas a encontrar o seu lugar no mundo — em vez de apenas existir nele.

Credits Visit Live

Impact

Coversion Rate

+ 120%

AOV

+ 33%

Seja construindo algo novo, reacendendo o que foi perdido, ou refinando um líder de mercado, ajudamos as marcas a encontrar o seu lugar no mundo — em vez de apenas existir nele.

Credits Visit Live Close
Next project
Close

Time

Felipe Nogueira, Guilherme Junqueira, Giovanna Bins, Renata Sá, Felipe Barbosa, Pedro Soares

Cliente

Oskar Metsavaht, Christian Kós, Juliana Taboaço, Vitinho, Felipe, Pedro, Juliana Suassuna,

Press & Awards

Latin American Design Awards

Ouro, Digital 2025

Haigh 10 Years

A Haight nos comissionou para criar um livro em celebração aos seus 10 anos de trajetória. Este projeto reúne uma coleção de campanhas, capturando as imagens, gestos e atmosferas que moldaram o universo visual da marca. Mais do que um arquivo, é uma celebração que se conecta com a história da Haight — tanto a que já passou quanto a que ainda está por vir.

Credits
Credits Close
Next project
Close

Aparelho Studio

Felipe Nogueira, Guilherme Boavista, Lucas Pires, Felipe Barbosa, Julia Mariá & Carolina Froes

Haight Clothing

Mah Franklin, Nina Amarante , Lorena Chifarelli, Marianna Guinle & Lara Walverde.

Cãna

Cãna reframes cachaça within an ultra-premium context, honoring its cultural lineage while moving beyond the conventions that have historically defined the category. We shaped its strategy, packaging, campaigns, and digital presence through a long-term collaboration, articulating a precise and restrained system informed by contemporary luxury codes and Brazilian cultural nuance.

Visit Site

The visual identity translates this ambition with precision and restraint, references to tropical culture surface quietly rather than as overt signifiers, allowing the brand to feel grounded, contemporary, and unforced.

Visit Site Close
Next project
Close

Sharpi AI

We are collaborating with Brazilian startup Sharpi AI to create a new kind of visual identity for brands that are truly intelligent—generative and always in motion. Full case study soon.

Credits Visit Site
Credits Visit Site Close
Next project
Close

Aparelho Studio

Felipe Nogueira, Guilherme Junqueira, Giovanna Bins, Felipe Barbosa, Lucas Pires & Carol Fróes

Sharpi

Alexandre Philippi, Kim Rawicz, Pedro Soares

Par Sport

Par is a women’s activewear brand positioned at the intersection of athleisure and performance wear. Alongside the main brand, we developed Par Sport, a sub-brand focused on a more technical and athletic expression of the same universe. Both were inspired by the visual language of 1970s sports world; bold, functional, and confident. Scope included the naming and brand strategy for both brands, establishing a coherent system that balances lifestyle appeal with performance credibility.

Credits
Credits Close
Next project
Close

Aparelho Studio

Felipe Nogueira, Guilherme Boavista, Lucas Pires, Carolina Fróes & Julia Mariá

Par Sport

Gio Lemos & Mariana Gatti

Credits
Credits Close
Next project
Close

Team

Felipe Nogueira, Guilherme Boavista, Lucas Pires, Felipe Barbosa, Julia Mariá & Carolina Fróes

Special Thanks

Dinamo Typefaces, Bertrand Chauveau & Paul Luciehn

aloe projet case hero image

Aloe

Strategy, Naming and Identity for Short Stay company

Credits

“Entenderam e souberam reproduzir com muita clareza toda a essência de Aloe em uma linguagem visual marcante e transformadora de espaços.”

Fernanda Salgado, Founder & CEO

Credits Close
Next project
Close

Aparelho Studio

Felipe Nogueira, Guilherme Boavista, Lucas Pires & Giovanna Bins

Aloe

Carlos Werneck, Felipe Elias, Antonio Werneck, Rafaella Cacciola
Aparelho Team Picture

Aparelho is a design studio shaping brands and interfaces for the next generation of culture, commerce, and creativity. Our practice unites experimentation, strategy, and technology to create work that moves people and moves businesses. Our partnerships span fashion, hospitality, art and tech, brought together by a shared conviction that design can alter perception and accelerate progress.

Clients

  • Coca-Cola

  • Universal Music

  • Globo

  • Osklen

  • Space 10

  • Natura

  • Grendene

  • Swell Commerce

  • Kunumi Institute

  • Museu de Arte do Rio

  • Healthmatch

  • Sharpi.ai

  • Haight

  • Deco

Careers

We’re not hiring for permanent roles at the moment, but we review all applications for future opportunities. You can reach us at jobs@aparelho.studio

Awards and Recognition

  • Latin American Design Awards

    Gold, Category Digital 2025

  • Awwwards

    Site of the Day (x2)

  • Awwwards

    Honorable Mention (x2)

  • The Brand Identity

    Osklen Digital Flagship

  • The Brand Identity

    Dom Maria

  • Design Everywhere

    Osklen Digital Flagship